TikTok is introducing a updated setting that enables them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the service revealed that it now features over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale release. This shift coincides with a rise in content created by AI, spurred by recent content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A considerable share of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is often nonsensical or surreal.
Our research shows that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to provide users the ability to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform announced that there are currently over a billion videos on its network labeled as AI-generated. Overall, more than 100 m videos are added to the app each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” option in the app and choosing AI-made media. Other topics that currently be controlled under the setting include current affairs, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines require users to label convincing artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the app will now attach an artificially created tag to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is designed to stop users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is also introducing a $2m awareness program for specialists and institutions to develop educational content about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has defended its content review process, amid discussion over intentions to lay off numerous review team members in Britain. TikTok is expected to eliminate a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.
A senior executive stated that people-led review would remain essential, but AI can safeguard staff by removing the most graphic content ahead of it is viewed by humans. The company stated a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its AI tools.
It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
